Golden A' Design Award Winner 2020
This image presents a collection of nine rectangular food packages arranged in a precise three-by-three grid formation against a soft warm gray background, scanning from top-left position and moving right then down row by row reveals distinctive character in each unit, the first package features scattered irregular square shapes in deep navy blue and bright warm orange distributed energetically across cream-colored ground like confetti frozen mid-celebration, adjacent sits a delicate composition of small dots in soft coral pink golden yellow and rose scattered across subtle horizontal striped background creating gentle festive atmosphere, completing the top row a pattern of overlapping circular flower forms reminiscent of chrysanthemums rendered in warm coral orange cobalt blue and soft peach with intricate linear center details suggesting traditional fabric printing, the middle row begins with flowing organic flower shapes in warm orange-red tones with olive green undertones creating sense of gentle movement like petals caught in breeze, center position offers calming network of delicate leaf skeletons in soft sage and forest green creating transparent overlapping effect like pressed botanical specimens, beside it an energetic arrangement of elongated leaf shapes each filled with watercolor gradients spanning full rainbow spectrum from bright yellow through turquoise to deep purple creating rhythmic vertical pattern, bottom row commences with elegant feather motifs rendered in fine parallel lines of teal rust and golden ochre suggesting natural sophistication, center-bottom displays whimsical scattered leaf outlines in jewel tones including emerald sapphire ruby and amber against clean white ground, final position presents playful arrangement of circles in various sizes colored in coral amber pink and touches of green creating bubbling joyful energy, each package bears vertical Japanese characters and consistent square brand mark maintaining unified identity throughout the collection.
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.